|Paulette Harper Johnson|
When did you know you wanted to be a writer?
My publishing journey started in 2007.
What genre do you write and why?
I write both Christian Non-Fiction and Women’s Fiction.
Tell us about your latest book.
My latest book “The Sanctuary” is my first Christian Fiction Novel. There are two main characters in the book, the Bishop and his wife Lacey. I take the readers on a journey with these characters as their lives are unfolding, secrets are revealed, hearts are breaking and eventually people are being restored.
What marketing methods are you using to promote your book?
Some of my marketing methods include organizing a virtual book tour, local book signings, attending conferences, speaking engagements, social media groups and promotional material.
What formats is the book available in?
Currently The Sanctuary is available in Kindle and Nook. The paperback will be available later in June.
What do you like to do when you're not writing?
When I’m not writing, I enjoy the movies, playing cards and sight-seeing.
Who are your favorite authors?
A few of my favorite authors are Michelle Stimpson, Joyce Meyers and T.D. Jakes.
What advice do you have for other writers?
I would encourage any writer to be committed and consistent.
What's your favorite quote about writing/for writers?
My motto is “Intentionally Living a Life on Purpose".
What's the best thing about being a writer?
One of the best things about being a writer is communicating with readers. It brings me great satisfaction when a reader tells me how something I’ve written touched their lives.
Where can people find out more about you and your writing?
My website: pauletteharper.com
Facebook author page: https://www.facebook.com/paulette.harper2
Copies of The Sanctuary can be ordered on Amazon: http://www.amazon.com/The-Sanctuary-ebook/dp/B00D1B48CG/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1371323117&sr=1-1&keywords=paulette+harper+johnson
Anything else you'd like to add?
Thank you Jo for introducing me to your network
Print On Demand (POD) publishing is widely used both by self publishers and by small presses. Even larger publishing companies are using it now for printing older titles and for carrying out performance testing.
Wikipedia nicely sums up the benefits of POD:
"Print on demand with digital technology is used as a way of printing items for a fixed cost per copy, regardless of the size of the order. While the unit price of each physical copy printed is higher than with offset printing, the average cost is lower for very small print runs, because setup costs are much higher for offset printing.
POD has other business benefits besides lower costs (for small runs):
- Technical set-up is usually quicker than for offset printing.
- Large inventories of a book or print material do not need to be kept in stock, reducing storage, handling costs, and inventory accounting costs.
- There is little or no waste from unsold products.
These advantages reduce the risks associated with publishing books and prints and can lead to increased choice for consumers. However, the reduced risks for the publisher can also mean that quality control is less rigorous than usual."
There are now numerous options available to authors who want to use POD. Which company is best though?
Here's what some Writers and Authors Community members had to say on the subject when I asked on the Facebook page:
"After several bad experiences, I found Star Publish LLC. Actually, they found me. They have been wonderful to work with. Their basic package include a full edit (a thorough one), cover creation, some marketing help, and they pick and choose the books they publish which has garnered them a good reputation in bookstores and among readers."
Janet Elaine Smith,
Monday Knight (Women of the Week Series)
"Createspace- If you are willing to do the work yourself or freelance out the parts you can't then Createspace is an awesome POD company to go with! They allow you complete control over your price and how your book looks in online bookstores, plus their royalty programs are very generous. You will be on your own with marketing unless you purchase a service but over all they are great printers! Createspace has the best customer service I have seen so far. "
Virginia Lori Jennings
The Alien Mind
"Createspace & KDP are the best & you can change your cover and interior any time. It's easy to use and the upload works even when not everything is perfect. They've got only one problem: You have to care about your marketing & this works or not."
Eat Sleep Write Independent
Now let's take a closer look at some of the most popular POD companies:
Owned by Amazon, CreateSpace offers competitive pricing and one of the highest royalties. ISBN's can be obtained for free via CreateSpace and there are no extra costs involved in selling your book via Amazon (you can opt for their expanded distribution package for a small fee - US$25 - to make it available through other channels too though). Their site is easy to use and they have one of the best customer services around.
Lulu is one of the largest POD companies around and offers a wide variety of types of books. Many of Lulu's book options are eligible for a free ISBN and distribution through Amazon.com. They also have several paid services available both for the creation of your book and for marketing it.
With Blurb you set the price of your book and keep your profits from the sales. Keep 100% of the mark-up for a print book (or 80% of the retail price for an ebook). The tools to create your book are free, there are no hidden fees, and your commercial-quality books are printed only as they're ordered. They also offer discounts for volume orders.
Which POD company do you think is best and why?
Not all fans are equal. These infographic by ReachLocal gives a great overview of the 7 types of fans and how to make the most of them.
How many types of fans do you have?
Like it or not, Amazon has altered how people buy and sell books. With over 65 million visitors each month, Amazon.com is the largest online retailer in the world.
Amazon has several tools to help sell more books and the really great thing is they're free!
1) Author Central
Opening an account on Amazon Author central is completely free. You just need to go to http://authorcentral.amazon.com/ and follow the simple set up instructions.
Once you have an account you can correct or change your book description on Amazon, add photo's and an author bio, link to your website and your blogs RSS feed, connect your twitter account so that your tweets show up on your author page, upload video's and set up discussions with readers.
2) Personal profile
Amazon gives you a personal profile (this is related to you as a buyer and not as an author). When you log in to Amazon you will see your name at the top of the page and a link to your profile.
Make sure you upload a photo and include a caption with your tagline. Also add you website url and a brief bio to let people know a bit about what you do and your main areas of interest.
Now your profile is set up it's a good idea to post reviews of the books you've read to Amazon. Not only will this make your name show up more frequently on the site but it is also good karma.
3) Look Inside the Book
Amazon gives you the option of showing potential customers a sample from your book. Using this feature helps encourage more sales. You can sign up for Look Inside the Book here.
|Example of how the Look Inside feature looks on your book page|
Here are a few of the characteristics that most top book marketers share:
1) They write well
It's not just about a correct use of the English language. Top book marketers also put personality into your writing to make it stand out. They expertly place their hooks and pull you in with their descriptions.
2) They're consistent
One guest post on a blog just isn't going to cut it. The leaders of the pack are constantly creating content and sharing it with the masses. They have a marketing plan and a schedule to make sure their social media presence is constant. They are always on the look out for opportunities to be featured or interviewed and never stop submitting content to sites or queries to be involved in webinars, conferences and other events.
3) They mix it up
They keep things interesting by offering a wide variety of content in a wide variety of formats. Video's, pictures, infographics, interviews, guest posts, features, webinars, radio shows, panel discussions, slideshows, humour, text, free downloads, advice and tips...
4) They have personality.
They aren't afraid to show the real them and embrace what makes them unique. They make people feel like they're connecting with a real person and not just something on the computer screen.
5) They're passionate
Their passion for what they do shows through. You can feel their excitement for a topic when they talk about it. They obviously love what they do and this stimulates their followers to get excited about it too.
6) They provide resources for readers
They understand that it's about their readers, not them. They offer value to those that follow them. By giving a lot of resources they give people a reason to come back time and time again.
7) They connect with peers and help out
They aren't afraid to promote others through linking and commenting on their own blogs. They often collaborate on projects. They will happily share others content and actively join in group discussions. They post comments on others blog posts and offer advice and tips when they can.
8) They're everywhere
If they can't be there in person, they join in online. They are guests on; radio shows, podcasts, Google+ hangouts, blogs, social media chats, webinars, etc...
So what characteristics do you think are important to be a top book marketer?
So what characteristics do you think are important to be a top book marketer?